Last year, a friend of Tim’s e-mailed almost everyone he knew with a simple plea:
“We just started coaching 4th and 5th grade basketball at Public School 208 [in New York City],” he wrote. “Most of the kids don’t have basketball shoes, and many of them end up practicing in the pants and t-shirts that they wear to school. We want to buy practice jerseys, game jerseys, and basketball shoes (something a little difficult on a student budget). Let us know if you’d be willing to help out.”
Tim forwarded it to me.
“We can totally help,” I said. “With one condition: they let us design the jerseys!”
And that’s how Panic came to sponsor the coolest basketball team in the world: PS 208’s Locke’s Lions.
In their last game, led by Coaches Chad and Steve, the Locke’s Lions beat the stinky PS 134 Jaguars in an impressive 28-22 win. But, more than that, one only has to look at these photos to remember how awesome it is to be a kid, play a game, and love a thing. We’re proud to be an indirect, remote part of that feeling.
The kids sent along some super nice thank-you notes at the end of the season which we thought you’d like to see. We only hope that, one day, we can cheer them on in person.