When something new goes live at Panic, the first to know about it are the dedicated followers of our Twitter account.
And when we tell people there’s something new, like a software update, we really like to provide a specially crafted URL that will allow that person to get said update with one click. We built this functionality into Transmit and Unison, and it makes for a great Twitter experience: here’s a new thing, click here to get it, boom, done.
When the Mac App Store was in beta, I was really hoping for something similar — a simple way to notify a user of an App Store update, with a link to take them to the update in one click.
This is where I tell you something amazing: I filed a bug with Apple and made this specific feature request, even proposing the URL format, and Apple added it to the App Store a couple versions later. The system worked!
So now I’ll reveal the secret to you. To send your users to Mac App Store updates, use this URL:
That’s it. You can see it at work here:
Coda 1.7.5 has also just hit the Mac App Store! For your convenience, update it here: j.mp/masupdate Enjoy. Now, we go back to 2. —C
— Panic Inc (@panic) December 13, 2011
(We built a redirector since URL shorteners don’t like funky URL types.) And that’s all there is to it.